Sophia Amoruso – Business Class

Then, what is it? Business Class?
The Premier Entrepreneurship Program For Founders and Founders-To-Be
Business Class It is much more than just your basic “online course.” Business Class This is the utopia of educational material, a rich and exclusive community and a portal to exclusive access today’s top CEOs and founders.

With Business Class, You’ll Gain Lifetime Access To:
More than 8 hours of streaming video trainings
The Lounge, our digital network private to the public
Printable worksheets for 300+ pages
8 live calls with Sophia Top founders
A collection of interviews with top founders
Bonus amenities worth $10,000
The Flight Manual is the best way to organize it all

THE PLAN
Your Itinerary
Over the course of 10 weeks, we’ll cover seven modules (we call them Flights). You’ll watch streaming video lessons and dive into the accompanying worksheets, where you’ll plot and plan your next business moves then jump into our private app, The Lounge, to discuss it all with your fellow entrepreneurs.

Fly 1:
The Jet Fuel
OVERVIEW:
On this Flight, you’ll learn which areas of your business you’re best at, allowing you to use your superpowers to their maximum potential and identify your gaps. You’ll identify the problem your product or service solves, plus how to find the white space that will set your business apart from the pack.
DURING THIS FLIGHT
Discover your unique Jet Fuel—what it is that sets you and your unique business apart and how to leverage those strengths
Clarify the problem you’re solving for your clients or customers to create the exact solution to fit their needs
Define and refine your Peak Product—the product or service that will skyrocket your business to new heights
Map out where your business sits among your competition—and how to take advantage of the white space
UPON LOCKING:
You’ll have established a solid understanding of how to harness what you’re really great at and strategize your product or service that’ll stand out among the competition.

Flight 2:
Passenger Check-In
OVERVIEW:
On our second Flight, you’ll gain critical insights into who your customer is (I like to call them your Perfect Passenger), and figure out whether or not you’re on the right track.
DURING THIS FLIGHT
Discover where to find your dream customer by reverse engineering the competition and hacking the system to identify exactly who you’re selling to
Clarify who your customers really are, where they can be found, what they like, and how you can reach them.
Get invaluable insights from user interviews to validate whether your product/service is what they want
Attract customer love by defining the feelings your brand will evoke—the root of all great marketing
UPON LOCKING:
You’ll know your customer so well that they’ll feel like your new best friend—because from here on out, they’re going to have to be.

Fly 3:
A Brand That Soars
OVERVIEW:
On this Flight, you’ll craft an iconic brand identity that marketers only dream of—and that will attract raving fans.
DURING THIS FLIGHT
Create a premium brand identity, soup to nuts—from logos to typefaces to color palettes and beyond
Give your business a memorable and compelling name that will make you stand out from the rest
Strategize how you’ll cut through the noise: to zag when everyone else is zigging
Create an internal brand that reflects the external brand values of your company and create the foundation for a culture with integrity.
UPON LOCKING:
You’ll be the maestro of your own brand’s destiny and create tools to hold yourself—and your team—accountable to delivering on that promise no matter where you show up.

Fly 4:
Ground Control
OVERVIEW:
On this Flight, you’ll gain visibility into the sometimes foggy ins and outs of business ownership with best practices that will cover your ass now—and in the long haul.
DURING THIS FLIGHT
Choose the right business entity—from corporation to sole proprietor, you’ll discover the path that’s right for you
Learn the tax implications of your business and avoid common pitfalls for business owners
Find the steps to trademark your brand name or logo
Gain confidence with the foundations of financial literacy—and figure out how much money you need to run your business
UPON LOCKING:
When you step off of Flight 4, you’ll have a solid understanding of the brass tacks of taxes and how you’ll protect your most precious cargo.

Flight 5
Hark! It’s Marketing
OVERVIEW:
Marketing is essential for every business. On our fifth Flight, we’ll cover the winning tools, tactics, and best practices you need to ensure you attract and convert the right people at the right time—and keep them.
DURING THIS FLIGHT
Discover how great marketers leverage storytelling to make even the most basic products sexy—and how you can too
Learn how to leverage earned media, paid media and owned media
Establish why your customers should care about you—as well as how and where you’ll reach them
Use best practices in email, social and paid marketing to learn and implement.
UPON LOCKING:
You’ll be able to market your business. Plus, you’ll have brand loyalists buzzing about what you’re doing, primed and ready to not just spend money with you once, but over and over again.

Fly 6:
Loyalty Points
OVERVIEW:
Customer Experience is the key to a loyal customer. On Flight 6, we’ll craft a compelling end-To-Your business’s end experience. We’ll go above and beyond best practices to dive into what it means to go the extra mile and look at the brands that do customer experience right.
DURING THIS FLIGHT
How to create an over-And-Brand loyalty and love are not only about customer service.
Understand how to handle challenging situations and diffuse customer complaints with grace—and get our pre-written scripts
You can create memorable moments for customers and increase word-of-mouth referrals by mastering the techniques
Learn how to measure customer sentiment, without having to lift a finger
UPON LOCKING:
When you step off of Flight 6, you’ll understand how to spark customer joy with both consistency and spontaneity.

Flight 7
The Ground Team
OVERVIEW:
As we prepare for landing, you’ll learn how to attract, hire, and retain great people, and what tools and processes you’ll need to manage them. You’ll also leave with an understanding of what great leadership looks like and how to not only define a great culture, but live up to it.
DURING THIS FLIGHT
Know when it’s time to hire, how to find and recruit great talent, and provide a great candidate experience
You will learn leadership skills and how you can create a positive, productive culture.
Get schooled on people management, payroll, project management… and all the fine print
Learn how to create transparency in your organization that is rooted on trust and accountability
UPON LOCKING:
You’ll feel confident in your ability to sniff out the good eggs from the bad and run your team and your culture like a boss.